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Our Services & Methodologies

Key to our clients’ success is choosing a market research plan that meets their primary objectives. We’ve spent years conducing research using a wide variety of methodologies, including both quantitative & qualitative primary research, sprinkling in secondary research where appropriate.

Our researchers & analysts pay strict attention to obtaining the best representative samples given our clients' objectives and budgets.  Among the methodologies we use are:

Qualitative Research:
*
Ethnography
*
Interviews
   -
In-depth
   -
Intercept
   -
In-context
   -
Observation
* Participant Observation
*
Consumer Immersion
*
Usability
*
Web Usability
*
Shop-along Studies
* Traffic Flow & Mapping
* Focus Groups

Quantitative Research:
*
Surveys
   -
Online
   -
Telephone
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In-Person
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Paper / Mail-based
*
Remote Usability Testing
* Panel-based Research
* Secondary Research
*
Data Mining
*
Logfile Analysis

Contact us to discuss more about how Brookside Consulting can help your organization gain the intelligence it needs.

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Brookside Consulting  ~  831-335-7005  ~  info@brooksideconsulting.com